Gregory Cibert - The Mind Behind Armand Serafini

Inspiring Journey of Gregory Cibert

From UTC to Tiptoe - A Successful Designer's Path

Born in Lyon in 1984, Gregory Cibert graduated in product innovation design from the University of Technology of Compiegne. He completed his studies in Sweden at Lulea University of Technology and worked in agencies in Paris and Lyon. He then joined the startup Tiptoe as a designer, responsible for product development.

In 2020, he decided to design sensitive and durable objects under the name Armand Serafini.

Inspired by nature, raw materials, and the history of objects, he collaborates with brands and creates refined and authentic products.

Man in a shirt, arms crossed

Design Philosophy

Creativity and Craftsmanship

He nurtures his creativity through working with ceramics and wood, establishing a constant connection between artisanal craftsmanship, industrial development, and the aesthetics of everyday objects.

The alchemy between materials and manufacturing processes, as well as the satisfaction of reaching the finished product, is the path Armand has chosen to follow.

Spherical lamp on a black base