LCF
Art director
- Client
- La chaise française
- Year
- 2026
Jean-Charles Pitiot and Jérôme Dole entrusted me with the artistic direction of their manufacturing company. Through this new image, La chaise française aims to transparently share its passion for the design and manufacture of molded plywood furniture. Crafted in Clairvaux (Aube), La chaise française seating is becoming a must-have in the world of French-made furniture.
| Key aspects of this collaboration: Revamping the product collections. New visual identity for La Chaise Française. Design of the Paris showroom, showcasing LCF products and craftsmanship. The new e-commerce site. An editable product database featuring over 60 online products, available in 3,000 possible configurations. Photography and realistic renderings. Catalog, pricing, product sheets… |
A project?
It's with the greatest sensitivity that I approach the most demanding projects, bringing them the extra soul that makes them poetic and desirable.
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